Cinema is the big part of marketing and advertising today. It provides a very vibrant platform to advertisement and to show products, and advertisers are very aware of this fact. This place gives an environment to people to watch ads without any interruption and with full attention. Even if someone is not interested in ads he will be forced to do so because there is no way of changing channels or he will not even leave place because of the fear of missing any important part of the movie. Things look more interesting on big screens and it is another reason why it is a better showcase for ads.
Experts of industry and advertising have done researches on the behavior of people who go to cinemas on regular basis and do not miss any new film. These experts have come up with very amazing results of their researches that tells us how people watch ads in cinemas.
Ads showing are very much accepted by people in movie theaters. When a research got conducted in people from the age of 12 to teens, they said that it is ok for ads to be played in the interval or in between film, almost more than 71% of kids and teens agreed with this statement. And when same question asked from people of 25-54 age group 62% people were in agreement and 59% was the ratio of those who are in age of 54 and above.
It really does not matter what the press comment on this matter, if they accept or not. The reality has been proved by this research.
On the other hand advertisers are now being greedy with this subject. They have started taking extra benefit of people’s agreement and the time of ad showing is increasing day by day. If the numbers of ads that were being played during films was 2 to 3 now it has increased to 4 to 6. People who are running these theaters and advertisers both are gaining profits with this marketing technique in any way so there is no stop to their extra greediness. To reveal the impact of this situation a research has said that people who are more frequent to cinemas do not take much offence of this obstruction in their fun, only those who are rare visitors of theaters give negative opinion on the situation, and because the ratio of these people is very low so no one try to do something about it, they just ignore those opinion and continue as they want.
There are those also who find these ads interesting when watching on big screen than watching on TVs. It is also depends on the ways of making the advertising, it will get attention if there will be any fetching story.